Design Your Best life

Wellness Leadership and Coaching by Scott Ross

Lifestyle, fitness and organizational wellness.

If you are ready for

Health Purpose Transformation Power

I'm here to guide you step by step.

Discover Who You Are and What Holds You Back

Design and Build a Specific Plan to Achieve Your Goals

Experience Your Life and Live Your Plan with Scott's Guidance and Support

How Scott Helps

Choose Your Path to Wellness

Everyone yearns for a healthier, more active life, but the path isn’t always clear. Fit-by-Design provides the expertise, encouragement, and tailored approach to help you move better, feel stronger, and thrive every day.

Fit-by-Design

Fitness and health coaching to build your strength, confidence and achieve your fitness and health goals.

Unstuck: An 8-Week Coaching Journey for Young Adults in their 20's and 30's

Unstuck is an 8-week coaching journey for those in their 20's and 30's who are ready to challenge themselves to achieve at greater levels. Weekly coaching calls with Scott combined with his Discover, Design and Experience process applied to the particular situation of young adults. Receive weekly content bundles delivered weekly which include valuable information and inspiration to help you discover your strengths and talents, grow confidence and become a leader.

Meet Coach Scott

Personal Development

With an extensive background in leadership and personal development, Scott has dedicated his career to unlocking human potential.

Philosophy of Personal Development Coaching

Scott believes that everyone has the innate ability to achieve their personal aspirations fully. His approach is centered on helping you not just to reach but to exceed your potential, achieving balance, fulfillment, and maximum influence in your life.

  • Self-Discovery: Through guided deep introspection, Scott’s Clarity Assessment, and tools like the Myers-Briggs Type Indicator, StrengthsFinder, and DISC, Scott guides clients in understanding their core identity, motivations, and strengths.
  • Vision Crafting: You will define a clear vision for your life, identifying who you want to become and what you aim to accomplish.
  • Strategic Development: Once the vision is clear, Scott works with you to develop actionable strategies. This includes identifying necessary skills, knowledge, and mentorship to carve a personalized path to success.

Scott equips his clients with the principles of achievement, practical guidelines, and inspiration needed to transform their lives.  Scott addresses the need for life balance and congruent living as the foundation for sustainable success and joy.

A polymath with multiple credentials, author and public speaker, Scott’s commitment to learning spans across various disciplines, ensuring his coaching is informed by the latest in personal development theories and practices.

  • Financial Services Leadership: Having served as the business growth coach for a national financial service provider, Scott understands how one’s personal life and development impacts success in every area of life.
  • Non-Profit Leadership: With experience in non-profit leadership, Scott has navigated individuals and communities through life’s peaks and valleys, from delivering eulogies in moments of profound loss to inspiring groups at large-scale events.

Fitness and Health

With nearly two decades of experience in fitness and nutrition coaching, Scott has mastered the art and science of helping people achieve their goals.

Philosophy of Fitness and Health

Scott holds that we control what we eat and how we move, pivotal aspects for health. His approach is to make activity a joyful, integral part of life, encompassing everything from low to high-intensity workouts, sports, and recreational activities like walking, hiking, or dancing. This holistic perspective ensures that fitness is not just about hitting the gym but living an active, fulfilled life.

Scott’s mission is to empower you to take control of your health, using his deep knowledge and experience to guide you towards a stronger, more resilient, and nourished self.

  • Assessments: Scott guides you in determining the fitness and health goals that are most important to you, assess your current condition, abilities and barriers and creates a compelling vision of future health.
  • Fitness Programming: Utilizing your current resources and interests—whether it’s gym equipment, recreational activities, or social engagements—to design a fitness plan that fits into your daily life, considering your work, family commitments, and current fitness level.
  • Nutrition: Scott believes in the power of food and nutrition, crafting personalized plans that cater to immediate lifestyle goals while ensuring long-term health and vitality.

Comprehensive Training Expertise: From group fitness coaching to personal training, Scott has crafted workout and training regimens for both elite athletes and everyday individuals. His competitive background includes top-tier performances in functional fitness competitions.

As a fitness trainer, programmer, and nutrition coach, Scott has a keen ability to design lifestyle-driven training protocols for anyone from busy young professionals who are new to fitness to high achieving athletes as well as to seniors recovering from knee or hip replacements.

Professional Development

With a rich background in leadership roles in multiple industries, Scott brings a unique perspective to professional coaching.

Philosophy of Professional Development Coaching

Scott’s approach to professional development is about thriving in your career without compromising your physical, mental, or relational health. He believes in achieving professional success that aligns with your ideal future, ensuring a balanced and fulfilling life.

  • Vision Clarification: Scott helps you articulate a clear vision of your professional future, whether it’s flourishing in your current role, advancing within your organization, switching industries, or pursuing entrepreneurial ventures.
  • Strategy and Goal Setting: He guides you in crafting a strategic plan with tangible goals, tailored to your aspirations, whether they involve achieving high-level success, amassing wealth, engaging in philanthropy, starting a business, or planning for early retirement.
  • Assessment Tools: Utilizing key assessments like:
    • MAPP (Motivational Appraisal of Personal Potential): To pinpoint your motivations and suggest fitting career paths.
    • Holland Code (RIASEC Test): To match your interests with career types based on six personality categories.
    • Strong Interest Inventory (SII): To identify career areas that align with your interests.
  • Financial Services: As a former financial advisor and mortgage loan officer, Scott has firsthand experience in guiding professionals to higher achievements. His role as the national Sales Development Manager and internal business coach for a national mortgage bank involved mentoring loan officers across the U.S., leading them to break annual records.
  • Broad Industry Insights: With experience consulting professionals in diverse sectors like technology and finance, Scott understands the nuances of various industries, helping clients navigate their unique challenges and opportunities.

Employee Wellness and Productivity

Through Scott’s Speaking and Coaching, you will unlock your team’s potential, reduce health costs, boost morale, and build a culture where every employee thrives. Let’s design a workplace that inspires greatness.

Philosophy of Employee Wellness Coaching

Scott’s philosophy blends physical vitality, mental resilience, and purposeful
engagement to create a workplace where productivity and well being go hand in hand. This means stronger bodies, clearer minds, and a shared sense of purpose—driving results for employees and employers alike.

Workshops and Speaking Engagements: Inspirational, actionable sessions — in-person or virtual — to ignite wellness and productivity.

Customized topics like ‘Anchored in Resilience,’ ‘Healthy Habits for High Performers,’ or ‘Building a Thriving Culture,’ with practical takeaways.

Comprehensive Wellness Program Development: End-to-end design and implementation of wellness programs tailored to your company’s goals.

Health assessments, activity challenges, habit trackers, educational resources, and progress tracking tools.

Corporate Wellness and Productivity Coaching: Direct coaching for teams or individuals to boost wellness and performance.

Productivity and Wellness Products: Self-guided digital tools like the 12-Month Employee Wellness Planner, employee challenges, event guides, complete wellness campaign guides and more.

Public Speaking

Scott transforms lives with every word he speaks. With decades of public speaking experience, Scott delivers personalized, impactful messages that resonate deeply with his audiences.

Public Speaking Emphasis

Scott’s commitment to helping others achieve their fullest potential is evident in every engagement, making him a sought-after speaker for those looking to inspire and motivate their teams or communities.

  • Keynote Messages
    Delivering impactful speeches at company and industry gatherings to inspire and motivate.
  • Employee Engagement and Wellbeing Seminars
    Enhancing employee morale and productivity through engaging and informative sessions.
  • Sales and Productivity Workshops
    Tailored workshops for financial services professionals to boost sales and productivity.
  • Boosting Employee Morale
    Talks that inspire and unify workforces, boosting morale and productivity.
  • Health and Wellness Workshops
    Informative sessions on health, wellness, and lifestyle choices.
  • Community Wellness Engagements
    Inspiring and informing communities at expos, conferences, and local events.

About Scott

For over two decades, Scott has empowered individuals to craft vibrant, purpose-driven lives. As a seasoned lifestyle coach, he guides clients to achieve lasting transformation. His holistic approach emphasizes personal growth, meaningful relationships, and professional fulfillment, helping clients live with confidence, joy, and impact.
Scott equips clients with practical strategies, achievement-oriented principles, and ongoing inspiration to realize their goals. As a consultant to business owners and high-performing professionals, he champions life balance and congruent living as the foundation for sustainable success. With experiences as the internal sales and development coach for a nationwide network of financial service professionals, mortgage loan officer, financial advisor, and business growth coach, addressing clients’ needs with a whole-life perspective.
A dynamic speaker, Scott inspires audiences of all sizes on personal development, professional achievement, and health and wellness. As a fitness coach and competitor for nearly two decades, he has trained world-class athletes and everyday individuals, tailoring programs to diverse goals, from strength and mobility to recovery and longevity.
Scott’s relentless commitment to personal development is shaped by his own journey of overcoming adversity, including childhood poverty, abandonment in childhood by his biological father, and health challenges such as an autoimmune disorder, degenerative arthritis, and multiple surgeries, including a total knee replacement. He has also navigated the effects of chronic fatigue, depression, and anxiety, offering empathetic guidance to help others triumph over obstacles.
Based on Mercer Island near Seattle, Washington, Scott is a University of Washington graduate and proud father of three accomplished adult children and grandfather to one. He is the author of the book New Men: A Journey of Hope for This Generation of Men and works as a freelance fashion and product model.

SCOTT ROSS COACHING

Transformation is Not a Surface Problem

There is a particular kind of frustration that doesn’t have a clean name.

It isn’t failure. It isn’t crisis. It doesn’t show up on the outside of a life in any obvious way. From the outside, everything looks fine — often better than fine. The career is moving. The relationships are intact. The calendar is full.

But somewhere beneath all of it, a question keeps surfacing. Quietly at first, then with more insistence. Is this actually the fullest version of what I’m capable of?

If you have heard that question in your own head recently, this is worth reading.

Most approaches to personal development work on the outside of a life.

Productivity systems. Habit stacks. Morning routines. Accountability frameworks. Goal-setting templates. These things are not without value — they can produce real results, and for someone who has never tried them, they can feel like a revelation.

But for someone who is already high-functioning, already disciplined, already accomplished — surface-level approaches produce surface-level results. You have probably tried some of them. You already know this. You followed the system and it worked, until it didn’t. You hit the ceiling that systems always eventually produce.

The problem was never your discipline. The problem was never your effort. The problem is that the work was being done at the wrong depth.

"The problem was never your discipline. The problem was never your effort. The problem is that the work was being done at the wrong depth."

What actually moves a life — not just reorganizes it, but genuinely moves it — requires something different.

It requires clearer self-knowledge than most people ever develop. Not the self-knowledge that comes from a personality quiz or a strengths assessment, though those have their place. The kind that comes from sitting with hard questions long enough to get honest answers. Who are you beneath the roles you perform? What do you actually want, as opposed to what you have decided to want? Where are you living at full capacity, and where have you quietly settled?

It requires a philosophy you have actually tested — not borrowed from a book or a podcast, but forged through real experience, real setbacks, real rebuilding. A framework that holds up under pressure because it was built under pressure.

And it requires a plan designed around who you actually are — your specific strengths, your specific obstacles, your specific vision for what a fully realized life looks like. Not a generic program. Not a template. Something built for you, from the inside out.

This is the work I do with people.

Not advice delivered from a distance. Not a framework handed over and left to implement alone. Something that goes deeper — that actually engages the places where real change either happens or doesn’t. Where your sense of who you are, what you’re capable of, and what you’re no longer willing to settle for actually lives.

I have spent 25 years learning how to do this well. Across coaching, leadership development, financial services, and fitness — fields where results are measurable and excuses are expensive. I have worked with people at the top of their professions who were quietly exhausted by the distance between their performance and their potential. I have watched what happens when that distance finally closes.

It is not a small thing.

The distance between where you are and what you’re capable of isn’t a problem to solve. It’s a summit to climb.

If you are ready to climb it with intention rather than by default — I’d like to talk.

Not a sales call. A real conversation. Thirty minutes. I will ask you questions that I suspect no one has asked you recently. You will leave with more clarity than you arrived with, regardless of what comes next.